Thursday, February 14, 2013

Describe Vita Brevis...

After 7 years, I still get hung up here...

In my mind, I'm being asked for a paragraph when I have an entire novel to share. VB has roots so deep within me, it still surprises me. I'm almost offended when it's referred to as a "brand", but that's a simple way to say it in one sentence. It's just so much more in my heart and mind.

Vita Brevis is my true identity, free of all the bullshit that I carry and the masks that we're all guilty of wearing.  I've seen it evolve over the years, always a bi-product of my life. The history has distinct chapters, phases, and the mandatory ups and downs that come with life. I'm so proud of what it is becoming, of the people it has united, of the message it is spreading. It isn't fake, or hiding behind any sort of labels. It's more than shirts and hats, more than stickers, more than all of that. This is my dream manifesting, a dream that I was never even aware of before. It's my opportunity to impact the world around me.

I came across this a while back, and as simple as it is, it spoke to me. 

As I sit here in the old studio, it seems borderline lifeless as everything is packed up and readied for the move. The only things left are a mess and the paintings on the walls. So many great memories, and the promise of so many more. So many of the great moments I've had have been serendipitous, right place at the right time type of happenings. Moving forward, I grin as I realize my ability to see such opportunities, as well as feel my proactive nature. Surround that with positive people and a world primed for my message, and you've got quite a recipe. 

Zero arrogance, a humble heart, and a bold voice. The pen in my hand is my weapon of choice, my creativity the strategy, your inspiration my motivation. Who knows what the next chapter holds for all of us, whether we're blessed with a hundred years or die tomorrow. All I know is I'm blessed to have Vita Brevis, and it's time to make the world feel blessed to have it as well! One life, one love, one chance. This is it friends, bust a grin and carry on! And if your style and wallet will allow it, support the cause and fuel the fire by snagging some gear from the store! 

"A pinch of art, a heavy dose of lifestyle, and a crushing amount of awesome. Vita Brevis (Latin for Life is Short) Clothing (vbclothing.com) is my artistic outlet. I create products and attempt to inspire my fellow people through shirts, art, pictures, videos, words, and promotion. It seems to draw a wide variety of free-thinkers, artists, and general wild-asses, all of whom I think the world needs more of! 
My focus is on casual adventure wear, apparel that has a place in virtually everyone's closet. I place as much emphasis on the feel of my product as I do the appearance. My goal is for your favorite worn out t-shirt to have my logo on it, and for something I do to bring value to your life. Dig in and see if you share the same vibe!"

There you have it friends, Vita Brevis described! And you know it's legit, cuz it's Facebook official! ...Until I decide it needs updating!

-Jeremiah Stone aka "Scratch"

Owner, sales manager, PR director, designer, IT tech, Web Admin, Treasurer, writer, model, janitor, and all-around good guy. "The Connoisseur of Chaos"


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